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Vision

Building4Media thinks that you must know in what direction our company and its products are heading, before you can decide to buy our software. You will use your next system for (say) five or ten years. So when buying new software, you will start at least a five year long relationship with the company you are buying the software from. This means that the vision of that company and the anticipated developments of its software products, suddenly become very important to you.

Our FORK software products are based on the following vision:

  • Building4Media believes that the integration of work processes offers broadcasters huge efficiencies
    • broadcasters have one of the most critical work processes, while traditionally the activities within these work processes are often hardly integrated - for instance the edit sets and playout system are “automated islands” that are hardly integrated, while the processes are extremely critical and under a lot of time pressure
    • integrated solutions are available, but are  extremely expensive and are often based on proprietary standards
    • in FORK editing is integrated in two ways with playout:
      • the news editing is handled by the existing playout system and the existing office computer with our FORK Editor software product
      • the high-end editing is integrated with FORK Playout as good as the file format allows with our FORK Edit Integration software product
    • the added values are the streamlining of work processes  and huge efficiencies in personnel and broadcast equipment
    • next step is the integration with news room systems
    • for more information please see our FORK Editor Brochure
  • Building4Media believes the integration between the broadcast channels offers broadcasters huge efficiencies
    • broadcasters will use an increasing number of broadcast channels
    • so far often completely separate systems are used for each broadcast channel
    • the only efficient way to handle multiple broadcast channels, is to use one integrated system for all broadcast channels
    • because Building4Media is one of the very few companies with a multi broadcast channel background, we are one of the few companies that can offer you this integration and the efficiencies that come with it
  • Building4Media believes that a much simpler operation of broadcast systems is possible
    • to operate broadcast system a lot of “technical stuff” distract the users from the real job, broadcasting
    • the complexity of the broadcast system will further increase due to more stations, more editions, more broadcast channels, etc.
    • but at the same time efficiency is more important than ever
    • our software simplifies even the most complicated broadcast system with our own configuration management technology, which knows all the broadcast devices and all the connections between them - so the software can find its own way in the broadcast system
    • added values are that “the technical stuff” is taken out of broadcasting and the employees can concentrate on broadcasting again
  • Building4Media believes large efficiencies in broadcast equipment are possible
    • thanks to our configuration management technology broadcast equipment can be shared without any  complicated manual switching
    • to get the most from your investment, broadcast equipment should be used to its limits - that’s why we don’t go for the easy high level standard protocols, but instead use the most low-level protocols, to offer you the best performance from your investment in broadcast equipment
  • Building4Media believes state-of-the art software technologies are the only way to give you the performance you need today or at the latest tomorrow
    • because Building4Media specialises in playout software, all our software technology is specially optimised for these applications
    • we don’t use outdated platforms and technologies - the companies who operate for many years in this market often drag a long technical history behind them - Building4Media isn’t slowed down by legacy
  • Building4Media believes you need open standards
    • while in broadcasting proprietary standards often seem to be the rule, we  support open standards, so you don’t get trapped in a dead-end street
  • Building4Media believes the only proper way to built these type of mission critical realtime applications is by optimising the software technologies and development methods used
    • with extreme reuse of software components - lots of companies talk about this, but in reality “cut corners” when the pressure is high, leaving you with badly structured software, that is unreliable and hard to support - it is our conviction that extreme reuse of software components is the only way to build extremely reliable software - recent analysis showed that more than 90% of our software is standard components used also in our other software products - a second reward of this way of developing software is, that it gives us flexibility in adapting and extending our software, while at the same time keeping our high quality level
    • without third party software technology - we don’t use third party technology, with one exception, the minimal parts of operating systems we simply have to use - there are two reasons for this: 1) software like operating system, databases, etc. becomes  more complex and less reliable, and 2) for instance databases are often for administrative purposes and not optimised for mission critical realtime broadcast use - by building all our own software we are able to fully support our own software (and are not dependent on the help desk of an American software company to answer your questions), we achieve a much higher quality level with our own extreme reuse of software components and we can optimised the performance of our software for the specific requirements of broadcasting - and because we develop everything ourselves our software runs on several platforms, it is extremely efficient (and doesn’t have any special requirements regarding the speed or storage of the computers used), and it is just one extremely compact file, which can be installed without a complex installer littering your hard disk with hundreds of files

The vision above is for the greatest part already realised in our newest software releases. This way you will always be sure that the development of your company won’t be slowed by inflexible or outdated software. 

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